Corporate climate action is more often than not approached as a branding or marketing exercise, whereas it needs to be about rethinking and redesigning business models. As the Corporate Climate Responsibility Monitor (CCRM) 2025 reveals, companies need to urgently scale up their awareness of and commitment to transformative change by rolling out a number of …
European consumers need a strong Green Claims Directive to deter false claims, but concerning and unverified reports suggest the proposal is in jeopardy. If policymakers do not reach an ambitious agreement, greenwashing will continue, say environmental groups ECOS, ClientEarth, Carbon Market Watch, and the European Environmental Bureau.
Carbon Market Watch welcomes the opportunity to submit input to India’s Central Consumer Protection Authority’s draft guidelines on greenwashing.
The European Parliament’s vote on a bill aimed at combating greenwashing upheld a ban on describing products as “carbon neutral” but failed to apply the same principle to companies.
Although the European Commission understands the problems created by greenwashing, its proposed Green Claims Directive will not end these damaging practices.
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