Companies selling in the European Union will no longer be able to claim that their products are carbon or climate neutral, the EU has provisionally agreed. This victory against greenwashing corresponds to longstanding demands from climate campaigners to eliminate the use of offsets and send a signal to the voluntary carbon market.
he European Parliament has demonstrated a strong commitment to both consumer protection and the climate when it voted in favour of a ban on companies making “carbon neutral” claims. The Council of the European Union and the European Commission must support such a prohibition during the ongoing legislative process to review EU consumer protection rules.
Our latest report reveals how we are reaching peak “carbon neutrality” but the tide is turning on this disingenuous form of marketing and climate action will be better for it.
This Carbon Market Watch report commissioned by the Belgian consumer organisation Test Aankoop/Test Achats analyses the credibility of climate claims found on 15 products in Belgian supermarkets. The study found that all the assessed products misled consumers in some way by implying some form of “neutral” climate impact that relied on the inappropriate use of …
Read more “Assessing the carbon neutrality claims of products in Belgian supermarkets”
Despite claiming to be champions of climate action, two dozen of the world’s largest and richest corporations are hiding their climate inaction behind the fig leaf of green-sounding ‘net zero’ plans, concludes the 2023 edition of the Corporate Climate Responsibility Monitor. For that reason, governments must stop their dithering and regulate robustly what green claims companies are permitted to make.
Carbon Market Watch, EEB, ClientEarth and ECOS responded to a draft EU proposal on Empowering Consumers in the Green Transition.
The proliferation of dubious green claims by companies has sparked renewed concern about the lack of adequate regulation to prevent greenwashing and the low compliance with existing rules. Regulators are starting to revise outdated provisions, while NGOs are suing companies over misleading advertisements. The European Commission published yesterday (30 March 2022) a new proposal to …
Instead of cleaning up their businesses and business models to tackle climate change, top corporations are engaging in cosmetic change and greenwashing to improve their image. Why is this? Climate action is in the air. Like governments around the world, major corporations are falling over themselves to issue climate pledges and, in keeping with being …
Read more “Greenwashing exposes climate of corporate inaction”
The horror playing out in Ukraine disturbs and distresses the Carbon Market Watch team. We have discussed it amongst ourselves. We have expressed our solidarity with those who are affected. We share their anger at the Russian regime’s unwarranted aggression, senseless bloodshed and escalating destruction. We have joined Ukrainian activists in asking for the international …
Read more “March newsletter editorial: The Ukraine tragedy and the heavy price of war”
Corporations are exaggerating their climate action, according to our recent report. But what are the next steps for those companies who truly want to reduce their impact on the climate? And how can governments stop false or misleading pledges sneaking into advertising? The Corporate Climate Responsibility Monitor, a joint report from Carbon Market Watch and …
Read more “Hollow corporate promises: How to stop false climate claims”
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