Carbon Market Watch welcomes the opportunity to submit input to India’s Central Consumer Protection Authority’s draft guidelines on greenwashing. CMW comments cover a small subset of elements and focus on those items which are closest to our expertise.
Our main recommendations:
- “Carbon neutral” and other compensation claims should be banned
- Promote the alternative: “contribution” or “beyond value chain mitigation” (bvcm) claims
- Future climate-related claims / targets must have stronger substantiation requirements