In response to a complaint lodged by civil society, the Swiss advertising regulator has ordered FIFA, football’s governing body, to stop describing the 2022 World Cup as “carbon neutral” because the claim is “false and misleading”. This anti-greenwashing victory has worldwide implications for mega-sporting events, corporations and lawmakers.
he European Parliament has demonstrated a strong commitment to both consumer protection and the climate when it voted in favour of a ban on companies making “carbon neutral” claims. The Council of the European Union and the European Commission must support such a prohibition during the ongoing legislative process to review EU consumer protection rules.
Our latest report reveals how we are reaching peak “carbon neutrality” but the tide is turning on this disingenuous form of marketing and climate action will be better for it.
Although the European Commission understands the problems created by greenwashing, its proposed Green Claims Directive will not end these damaging practices.
Major corporations are making disingenuous ‘net zero’ and ‘carbon neutral’ claims based on dubious emissions offsetting practices rather than actual cuts. This cannot continue.
Carbon removals are not meant as a tool for corporate greenwashing or climate inaction. They should only be used to reduce the concentration of greenhouse gases in the atmosphere.
Despite claiming to be champions of climate action, two dozen of the world’s largest and richest corporations are hiding their climate inaction behind the fig leaf of green-sounding ‘net zero’ plans, concludes the 2023 edition of the Corporate Climate Responsibility Monitor. For that reason, governments must stop their dithering and regulate robustly what green claims companies are permitted to make.
A new type of carbon credit created at the Sharm el-Sheikh climate conference provides an overdue alternative to the offset claim. This signals a path towards more honest climate accounting and fewer loopholes for potential greenwashing.
Voluntary carbon market standards promising tonne-for-tonne compensation and exact measurement of impact are attempting to square the circle, argues Gilles Dufrasne. One solution is to drop offsetting claims and offer credits as financial contributions to climate action. Last week marked the closing of the public consultation on quality criteria for carbon credits by a new …
Fossil fuel companies across Europe raked in huge profits last quarter, including Italian energy giant Eni, whose net profits quadrupled while low-income Italians struggled to pay their energy bills. The EU must make the polluters pay and not the most vulnerable in our society. Italy is a country where people spend proportionately more of their …
Read more “Energy markets are not cash machines for milking low-income households”
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